DISCOVER DFS

DFS – Dubai Flower Shop is Dubai’s most wanted floral brand, built by a team of over 35 specialists working around the clock to lead the market. With strong farm alliances and direct imports, we bring farm-fresh flowers straight to our clients, ensuring unmatched quality, consistency, and speed in everything we deliver.

We specialize in scaling what customers love. From processing high volumes of client-favorite designs to setting records — like selling 25,000 roses in just 3 hours — DFS is engineered for performance without compromising style. Our operations combine precision, creativity, and deep e-commerce expertise to handle both everyday gifting and peak demand moments seamlessly.

At our core, DFS is not just about flowers — it’s about experience. Mystery gifting is embedded in our DNA, with signature masked visuals shaping our identity and storytelling. Our look is bold, eye-catching, and sharp, designed for a new generation of gifting in Dubai — where every order feels exciting, modern, and unforgettable.

BEHIND THE SCENE
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THE CEO

Meet Michael He is the mind behind Dubai's most dominant floral brand — a results-driven leader who turned a bold vision into record-breaking reality. He combines deep e-commerce expertise with an obsession for scale, quality, and experience, engineering a operation that doesn't just meet demand, it defines it. In Dubai's gifting scene, Michael doesn't follow trends — he sets them.

THE IDEA

DFS wasn't built from a business plan — it was built from a gap. Dubai had flowers, but it didn't have an experience. The market was full of generic bouquets and zero personality, and someone had to change that. What started as a vision to bring farm-fresh quality directly to clients evolved into something far bigger — a brand that broke records, redefined expectations, and made every delivery feel like an event. The idea was simple: flowers shouldn't just be beautiful. They should be unforgettable.
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MEET THE TEAM

Behind every record broken and every bouquet delivered is a team of over 35 specialists who live and breathe flowers. From sourcing and operations to creativity and logistics, every person at DFS plays a role in making the impossible look effortless. We don't just work together — we move together, built for speed, driven by passion, and united by one standard: nothing leaves without being perfect.
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    MARY

    BRAND MANAGER

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    MUHABIT

    SALES & SYSTEM SPECIALIST

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    ABDULLAH

    SALES & OPERATIONS MANAGER

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    RASHID

    SENIOR SALES & TEAM RELATIONS

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    HAFIZ

    CONTENT & DIGITAL SPECIALIST

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    NAUKA

    EVENTS & DESIGN

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    SURRIYA

    CUSTOMER RELATIONS OFFICER - CRO

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    HAMZA

    SENIOR LOGIST

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    ASHBEEL

    JUNIOR LOGIST

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    SHEILA

    DFS SALES

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    PUZZO

    FLORIST & OPS

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    RISHAV

    FLORIST

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    JEEF

    FLORIST

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    CAYO

    HEAD FLORIST

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    ADRIAN

    EVENTS FLORIST

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    RAZZI

    FLORIST & OPS

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    SAMEER

    FLORIST

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    MASOOD

    DFS CAPTAIN

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    MOHAMED

    DFS CAPTAIN

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    UMER

    DFS CAPTAIN